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Your knowledge is worth posting.

Your knowledge is literally life-changing, and millions of people are waiting. Join the 30 day challenge to grow WHILE helping people. Daily formats to test, templates, and 10 different mini-courses!

  • 30 daily formats
  • Daily templates
  • 10 bonus lessons

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You’ll receive an email when the waitlist opens!

Before anything else

Perspective beats credentials. Every time.

People don’t follow the most qualified person in the room. They follow the person who explains it in a way that clicks. Your experience, and perspective on your hobby, job, or obsession is the thing nobody else can copy.

What you think you need

  • A degree
  • Ten years of experience
  • Global accolades
  • Expensive gear

What actually works

  • Something you’ve figured out
  • Your honest take on it
  • A format people already watch

Receipts

Same techniques. Real results.

All my best-performing reels followed the exact workflow I’m giving you!

Reel screenshot: “content expert: good vs bad hooks”, reacting to a clipReaction video
1.8MVIEWS
+7.8KFOLLOWERS
HOOK
Controversial (but true) take
FORMAT
Reaction video
WHY IT WORKED
The clip I react to helps me grab attention, and keeps people hooked long enough to become interested in my analysis.
Reel screenshot: “Virality 101”, a grid of view counts with labelsPhoto grid explainer
645KVIEWS
+428FOLLOWERS
HOOK
Explaining something recognizable (graphs)
FORMAT
Photo grid explainer
WHY IT WORKED
Making your information super visual helps people understand context subconsciously, which hooks them without even thinking.
Reel screenshot: “If you post…” with sticky notes and resultsSticky-note if/then
358KVIEWS
+2.5KFOLLOWERS
HOOK
If/then hook with popular topic
FORMAT
Sticky-note if/then
WHY IT WORKED
Audience instantly identifies with posting, and wants the outcome I have pictured on the right, so they stay to find out how to reach it.

The method

Borrow the format. Keep your voice.

The internet already tells you what works. You just need to know how to read it, then make it unmistakably yours.

  1. 01

    Find

    Spot reel formats that are proven to perform right now, in any niche.

  2. 02

    Fit THE CORE

    Pour your knowledge into the structure, so you get the format’s reach without copying the video.

  3. 03

    Film

    Simple setups for clean, good-looking footage with what you already own.

  4. 04

    Edit

    The basic cuts, captions and pacing that keep people watching to the end.

The challenge

30 days. 30 formats. One habit.

30 Daily reel formats

Each one based on what’s actually performing right now, not last year.

A template for every day

Fill in the blanks, hit record.

Plus 10 lessons on all the other little pieces of a viral video

FilmingEditingViewer psychology+7 more

Questions

Good questions.

Do I need to be an expert in my niche?

No. You need a perspective and lived experience, and you already have BOTH. The challenge shows you how to turn it into content people want to watch.

How much time does it take each day?

About 30 minutes. Follow the first few lessons on setting up your filming and studio, and then filming will be easy. You should be able to get a post done in even less time once you get the hang of it!

Do I need a fancy camera?

Absolutely not! Your phone is perfect. Phone cameras actually feel more authentic, and perform better on average!

When does it start?

Dates and details go to the waitlist first, before anyone else hears.

What about carousels?

Focusing on one thing at a time is the secret to improvement. Because of that I’m staying laser-focused on reels for this challenge, HOWEVER, almost everything I teach in here applies to carousels too!

Commit to sharing?

Your perspective deserves an audience.

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